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All Insights


Nice Drinks gets canned
Nice Drinks introduces high-quality wine in convenient, portable packaging, focusing on sustainability and modern habits.
Jan 71 min read


Fast & Effective: Persil Wonder Wash
This innovation addresses the growing consumer concern about the environmental impact of household activities.
Oct 16, 20242 min read


Collective Functional Range
The range includes variants focused on immunity, energy, relaxation, and cognitive function.
Sep 17, 20242 min read


Biotiful Gut Health Kefir Protein Drink
The ready-to-drink that covers gut health, protein intake, and functional nutrition on the go.
Jul 4, 20242 min read


Introducing the premium dairy-free alternative: Lurpak Plant Based
Designed to replicate the cooking performance, spreadability, and taste of Lurpak butter while being vegan.
May 24, 20242 min read


The Nerds Gummy Clusters Hype
The trending confectionery creating addiction across youngsters and adults.
May 8, 20242 min read


The Belgian Waffles by Warburtons
The product features the distinctive deep grid pattern and rich, sweet dough characteristic of traditional Belgian waffles.
Apr 29, 20242 min read


Innovation: Beiersdorf Personalised Formulation System
Combines diagnostic tools, algorithm-driven formulation, and automated compounding to deliver tailored products across the company's brands.
Apr 16, 20242 min read


Little Dish goes BIG
The fan-fave brand expanded into the family dining segment with a range of nutritious, ready-to-heat complete meals designed for adults.
Mar 25, 20242 min read


McVitie's Rich Tea: The Cocoa One
A chocolate-infused variant featuring the traditional light, crisp texture but with added cocoa in the biscuit dough.
Feb 28, 20241 min read


Rare Beauty Soft Pinch Liquid Blush
The product features a buildable formula that blends easily and provides long-lasting colour with minimal product.
Apr 11, 20232 min read


Charlotte Tilbury Beautiful Skin Foundation
Charlotte Tilbury's Beautiful Skin Foundation is a hydrating foundation that maintain moisture levels and strengthen the skin barrier.
Jan 10, 20232 min read


Premium Vegan Skincare
Amazônica Brasil, a new Brazilian brand, uses a combination of natural ingredients from the largest tropical forest on the planet and...
Sep 1, 20222 min read


Celebrity Shapewear
Grammy-winning pop artist Lizzo has released a size-inclusive shapewear line, Yitty. Lizzo's new shapewear line is the result of a...
Aug 18, 20222 min read


All Brazilian Skins
Grupo Boticário launches an image bank to celebrate the diversity of Brazilian skin. Brands from the Boticário beauty group came together...
Jun 28, 20222 min read


Mama Bear Diaper Pail Refill
Designed especially for the Diaper Genie and provide reliable protection from diaper odors. Each refill has 7 layers of film that work...
May 31, 20221 min read


Pour Moi Weather-Proof Smoke Alarm Drops
Positioned as the world's first concentrated serum formulated to protect and hydrate skin that is stressed by smoke (eg from wildfire,...
May 14, 20221 min read


Doritos Let Me Decide
Doritos invited users to use its Instagram filter and co-create the ending to its advertisement. Doritos, the nacho chips brand from...
Apr 25, 20221 min read


Consumers want products that reflect the way they feel in "real life“
and companies are recognising this trend and are launching new product ranges that are tailored to fit specific lifestyles. The...
Mar 10, 20222 min read


Iconic: Kahlo Colours
With the aim of garnering greater respect for Mexican culture, Maybelline has created the first lipstick collection inspired by the 20th...
Feb 14, 20222 min read
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