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Charlotte Tilbury Beautiful Skin Foundation

Adriana Motta
Jan 10, 2023
2 min read

Updated: Mar 14

Charlotte Tilbury's Beautiful Skin Foundation is a medium-coverage, hydrating foundation designed to improve skin quality over time while providing immediate cosmetic benefits. The formula offers 16 hours of hydration with a natural, radiant finish suitable for all skin types.

Beige tube and box of Charlotte's Beautiful Skin Foundation. Text highlights benefits: radiant skin, long-lasting, pollution defense.

Product innovation

The foundation features a proprietary "Biopeptide Complex" alongside hyaluronic acid, coconut extract, and rose complex. These active skincare ingredients work synergistically to maintain moisture levels, strengthen the skin barrier, and provide antioxidant protection. The formula also includes light-reflecting particles that create a subtle luminosity without shimmer.

Foundation tube labeled "Charlotte's Beautiful Skin" with ingredients: Rose Complex, Hyaluronic Acid, Coconut Extract. Beige background.

The product addresses the growing consumer demand for multifunctional makeup with substantive skincare benefits.

Its competitive advantage lies in bridging the premium luxury positioning of Charlotte Tilbury with clinically substantiated skincare claims, offering both immediate cosmetic results and cumulative skin benefits. According to brand claims, 93% of users reported their skin looked better even after removing the foundation.

The product emerged from Charlotte Tilbury's recognition of a market gap between high-performance foundations and effective skincare. Their development focused on creating a formula that would retain its cosmetic integrity throughout wear while delivering active ingredients to the skin.

The extensive shade range was developed using the brand's "Shade Intelligence Technology" to ensure inclusivity across different undertones.

Four tubes of Charlotte's Beautiful Skin Foundation in varied shades on a reflective surface against a beige background, creating a radiant look.

Trend

Beautiful Skin Foundation aligns with the "skinification of makeup" trend identified by Mintel in their Beauty and Personal Care Trends report, which noted that 45% of US makeup users expressed interest in makeup products with added skincare benefits. This product capitalised on the "skinvestment" trend that gained momentum during and after the pandemic, where consumers prioritised products offering multiple benefits.