CHOK Beauty leads the CBD hype for spot treatment
- Adriana Motta
- Apr 1
- 5 min read
The Clarity Blemish Acne Patches are part of the social-media hype for the brand, as they are a specialised skincare treatment designed to target and heal acne blemishes while looking cute. They are made of hydrocolloid material and infused with CBD Oil and Salicylic Acid, creating a powerful combination that addresses multiple aspects of acne treatment. The translucent, ultra-thin patch adheres seamlessly to the skin, creating a protective barrier that absorbs excess fluid while delivering active ingredients directly to the pimple.
The patches come in a package that contains 40 units with a cute design, presented in sleek, portable packaging that allows application throughout the day or overnight treatment.
Product innovation
The innovation centers on their advanced multi-layer hydrocolloid technology enhanced with active ingredients that target acne-causing bacteria while supporting skin healing.
Their unique formulation combining three key technologies:
Hydrocolloid: The base material creates a moist healing environment that draws out impurities and absorbs excess fluid from blemishes. This helps reduce inflammation and accelerates healing.
CBD Oil integration (1%): The incorporation of cannabidiol oil represents a cutting-edge approach to acne treatment. CBD has natural anti-inflammatory and sebum-regulating properties, helping to calm irritated skin and reduce redness without the harshness of traditional acne treatments.
Salicylic Acid delivery (1%): The patches utilise a controlled-release mechanism for salicylic acid, a beta-hydroxy acid (BHA), that penetrates pores to dissolve excess oil and dead skin cells. This concentration is effective while minimising potential irritation.
These utilise nanotechnology to encapsulate active ingredients, allowing for controlled time-release delivery that maintains effectiveness throughout the wearing period. This system enables a higher concentration of acne-fighting agents to reach the affected area compared to traditional spot treatments, while preventing the drying and flaking often associated with topical acne treatments.
The patches are also notable for what they don't contain: they're free from artificial fragrances, parabens, and other potential irritants, making them suitable for sensitive skin..
Consumer insight
This product addresses several significant consumer needs in the acne treatment market. With an estimated 85% of people experiencing acne at some point in their lives, these patches offer a non-invasive solution that aligns with growing consumer preference for targeted treatments over full-face products.
The product's relevance to consumers focuses on its multi-functional approach: it provides immediate cosmetic camouflage while actively treating the underlying problem, offering both short-term and long-term benefits. This dual action is particularly valued by consumers who need to maintain their appearance while dealing with breakouts.
Discreet treatment: The ultra-thin, translucent design allows day / night wear.
Targeted approach: These patches deliver ingredients precisely where needed.
Clean Beauty alignment: The CBD-infused formula appeals to consumers seeking natural alternatives to harsh chemical treatments.
Multi-Functional: Simultaneously protect blemishes, reduce touch or pick, and deliver active ingredients.
Their competitive advantage relies from the combination of CBD and salicylic acid, offering both anti-inflammatory benefits and exfoliating properties in one product. While other brands offer either hydrocolloid patches or CBD-infused products, CHOK BEAUTY's integration of both technologies in a single treatment represents a unique market position.
Additionally, the product appeals to the growing segment of consumers concerned about "maskne" (acne caused by mask-wearing), which emerged during the pandemic but continues to affect consumers who regularly wear masks for work or personal reasons.
The patches' competitive edge is further strengthened by their versatility across demographics. While particularly relevant to Gen Z and Millennial consumers who are most engaged with skincare innovation, the cute design and effective results appeal to consumers willing to show their usage on social media and their everyday lives.
Development
The development of CHOK BEAUTY Clarity Patches emerged from founder Adriana Motta's personal struggles with adult acne and dissatisfaction with existing solutions that either didn't work effectively or created additional skin issues.
The concept underwent several iterations to determine the optimal concentration of active ingredients and patch material. Clinical testing revealed that the 1% concentration of both CBD oil and salicylic acid provided effective results without causing excessive dryness or irritation.
The design phase focused on creating a patch thin enough to maintain sufficient adhesive properties and ingredient-holding capacity. After multiple prototypes and consumer testing panels, the final formulation achieved the balance between efficacy, comfort, and aesthetics.
The packaging development emphasized sustainability alongside functionality, it is recyclable with resealable interior pouches that protect unused patches from contamination.
Trend
The CHOK BEAUTY Clarity Blemish Acne Patches align with several significant beauty and wellness trends identified by major market research firms:
The CBD Beauty Boom revealed by a recent Euromonitor International report, explores that the global CBD skin care market is projected to reach $3.2 billion by 2026, with a compound annual growth rate (CAGR) of over 25%. This rapid growth reflects increasing consumer acceptance of cannabis-derived ingredients in beauty and skin care products.
____________________
CBD Skin Care Market
Size, by Product, 2020-2030 (USD Billion)
Source: Euromonitor International CBD Skin Care Market Size, Share & Trends Analysis Report By Product (Facial Oils, Creams, Moisturizers, Lotions, Serums, Masks), By Source (CBD), Forecasts, 2025 - 2030
____________________
The growing Skinimalism trend projected by Mintel, specially across the 2023-2024 Beauty and Personal Care Trends report highlighted the continued dominance of "skinimalism" – the preference for targeted, multi-functional products over complex skincare routines. CHOK BEAUTY's patches align perfectly with this trend by offering multiple benefits in a single, easy-to-use product.
____________________
Skinimalism: The hacks that revolutionise the routine
List of top skinimalism picks to achieve the natural look and be straight out of the door in the morning.
Source: Track and analysis of keywords and trends on Instagram, TikTok and Google, 2023
____________________
NielsenIQ data indicates that 62% of global consumers increased their focus on self-care routines since 2020, with skincare being the most significant category of growth. Acne treatments that offer both functional and emotional benefits (reducing blemishes while providing a self-care ritual) resonate strongly with this trend.
Clean Beauty Mainstreaming: Kantar's Consumer Beauty Insights report noted that 78% of skincare purchasers now actively seek products with clean, transparent ingredient lists. The minimalist formulation of CHOK BEAUTY's patches caters to this growing segment.
____________________
Natural and organic beauty and personal care shopper product expectations
Source: The Benchmarking Company’s (TBC) 2018 PinkReport: The New Age of Naturals, provides an in-depth look at the natural and organic beauty buyers in the United States.
____________________
In overall, according to NPD Group data, spot treatments and patches have seen 35% year-over-year growth, outpacing general acne products, indicating consumer preference for precision skincare solutions.
Launch Details
Initially launched in the UK in September 2023 through the chokbeauty.com website and expanded distribution via Amazon and other marketplaces in the country.
Price at Launch: £9.99 / €9.99 for a pack of 40 patches, positioning in the premium segment of acne treatments while remaining accessible to the target youngsters and skincare enthusiasts.
International expansion began in February 2024 with entry into select European markets through Amazon Vendor, including Spain, France, Germany, and Italy, maintaining similar premium positioning with pricing adapted to local markets.
