Garnier Fructis Sleek Shot

In-shower styler that enables the user to skip a hair routine step and give up the straightening irons forever.

Product concept

A styling product that's used in the shower before blow-drying to straighten hair – so there is no need for straightening irons.

The product's "sleeking technology" uses argan oil and plant protein to coat hair, leaving it smooth, shiny and frizz-free for up to 24 hours.

Trend

Consumers are short on time and looking for more convenient products. This is reflected in NPD, with 21% of hair styling product launches in North America in 2018 making a time / speed claim vs 16% in 2014.

There are also concerns about hair damage through over-use of heated styling appliances. In the UK, 57% of electrical hair styling appliance users are trying to limit their usage of these.

Launched January 2019 in the US, $6.99

Source: Lightspeed/Mintel; GNPD Base: 1,094 internet users aged 16+ who have used electrical hair styling appliances in the last 12 months.