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World Flavours by Pukka Pies

Adriana Motta
Jun 13, 2024
1 min read

Updated: Mar 19

Pukka World Flavours is a range of globally-inspired ready-to-bake pies featuring authentic international flavour profiles in Pukka's signature pastry format. The collection includes varieties inspired by cuisines such as Indian, Thai, Mexican, and Middle Eastern.

Three colorful Pukka food packages: Indian Spiced Vegetable, Jamaican Jerk Chicken, Mexican Beef. Backgrounds feature spices and herbs.

Product innovation

The range incorporates authentic spice blends and cooking techniques from various global cuisines, adapted to work within the constraints of pastry-based products. The innovation lies in the development of filling formulations that deliver authentic flavour profiles while maintaining the structural integrity and shelf life required for retail distribution.

A person holds a green "Pukka Mexican Beef Parcel" snack package with colorful design and text, smiling in a blurred background.

Pukka World addresses the consumer desire for international flavour experiences in convenient formats. Its competitive advantage stems from bringing global food trends into a familiar, comfort-food category.

The products appeal to consumers seeking culinary exploration without the complexity of preparation traditionally associated with international cuisine.

Development

The concept was developed in response to market research showing growing consumer interest in global flavours across food categories. Pukka identified the opportunity to extend its established pie platform with internationally-inspired varieties that would appeal to more adventurous consumers while maintaining the brand's accessibility.

Three colorful Pukka food packets: Indian Spiced Vegetable, Jamaican Jerk Chicken, Mexican Beef. Set against a beach background.

Trend

According to Mintel's 2023 Global Food Flavour Report, 78% of UK consumers express interest in trying international flavors in familiar formats.

Kantar Worldpanel data showed that ready meals and convenience foods with global flavor profiles grew by 12% in 2023, outpacing traditional varieties. Additionally, Euromonitor International reported that "accessible authenticity"—international flavours in approachable formats—was among the top five food trends driving category growth.